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WHEN BUSINESS IS LOVE
 How It Works                  Overview                   Praise               About  Author 
New Book Shows How Any Company 
Can Profit From Love
Discover How To Encourage People, Imagination, Craftsmanship, & Mastery.
Win By Using Traits Such As Honesty, Openness, Forgiveness, Integrity, Humility, & Love
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Sign up for exclusive Author bonuses that take you on your personal Journey to discover how to profit in your business & life using LOVE.
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When Business Is Love - The Spirit of Hästens -
At Work, At Play, and Everywhere In Your Life
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What Others Already Saying About 

'When Business Is Love'

"The end result of any product always begins with the leader of the organization creating the product. His love for his company, his people, his clients, and the products are infectious. Jan Ryde is a once in a lifetime leader whose company truly runs on love, which is manifested in every hastens bed and this beautiful book."
- Ferris Rafauli, Designer & Artist

"When Business Is Love is a wonderfully personal account of the values, beliefs, and principles that guide Jan Ryde leadership at Hästens. Jan Rydes outlines of philosophy that is not only business it; it is about life period end quotations
- Professor Mattias Nordqvist, SEB Chair of Entrepreneurship and Family Business
Stockholm School of Economics, House of Innovation.


"Every great company ends up being a reflection of the personal vision of a leader. Jan Rydes remarkable tell of self development and his creation of a belief system that defines Hästens has transformed what was once a saddle maker into one of the world's most unusual and respected companies. 
- Clif Einstein, Chair Emeritus, TheMuseum of Contemporary Art in Los Angeles

"Jan Rydes book should be a required text for every family office or MBA program quotation illuminating the successful intergenerational path of one of Europe's most beloved companies and the values that serve as their compass."
- Gary Pickholz, Jerome A. Chazen Scholar, International Finance, Columbia Busines School

"I've been a fan of Hästens for years and now I'm a fan of Jan Ryde. Brain science has awakened us to the critical importance of sleep both for mental health and mental acuity. Yet the extraordinary quality of a Hästens bed is surpassed by the values and culture that defines the company. Jan Ryde sees love as the defining principle of his life and work and wants to not only elevate the way we sleep but to elevate the way we live. This book is not only the story of a bed design and made by love but a company fueled and driven by love."
- Erwin Rapheal McManus, Founder, McManus Mastermind and author of Mind Shift

Audiobook narrated by Jon Hamm will be available October 10, 2023.
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OVERVIEW

In today's hyper competitive business world, can you really run a business on love?

Hästens enjoys an outstanding international reputation for creating the finest beds in the world, as evidence by client list that includes everyone from Hollywood royalty to actual crowned heads of state. Our luxurious, handcrafted, top-of-the-line Grand Vividus sells for as much as USD 750,000. Several decades ago, when the five-generation family-owned business was struggling, Jan promised himself that when annual sales reached SEK 1 billion (or USD 100 million), he would write a book explaining how a business can run on love.

Under Jan's direction, the company reached our goal, now selling Hästen's beautiful beds, many with the firm's iconic blue checkered pattern, in fifty countries around the world. In When Business Is Love: The Spirit of Hästans - At Work, At Play, and Everywhere in Your Life, Jan shares his leadership philosophy and explains how any business, in any field, can operate on the basis of love. The book explains more than twenty facets of Jan's methodologies from establishing a culture that values people's, imagination, craftsmanship, and mastery, to living such virtual traits as honesty, openness, forgiveness, integrity, humility, and encouragement.

You'll go on an unforgettable journey from the companies founding in 1852 as a one man saddlery to one of the world's most beloved brands was stores from Los Angeles to London, from Istanbul to Singapore. You'll find yourself asking the questions that motivates the entire Hästen's team how good do you want to?

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ABOUT THE AUTHOR

Jan Ryde is the owner, chairman, and CEO of Hästens and the fifth generation family member to lead the powerhouse bed manufacturer since 1852. Ryde studied industrial engineer and management at Sweden's Linkōping Institute of Technology where he received a Master of Science degree before commencing doctoral studies in business. As an associate professor Jan earned among the highest student rankings at Linkōping University, where he taught business for several years prior to taking the Helms add acids.
 
As with every employee regardless of their ultimate role in the company, Jan Ryde begin as an apprentice learning and contributing to each step in the process of hand making a Hästens bed. Jan is honored not only that his sons Lucas and David have joined the family business, but that multiple generations of other families continue to spend their careers at Hästens, dedicated to improving people's lives by helping them sleep soundly.

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