When Business Is Love
 WHEN BUSINESS IS LOVE 
 
WHEN BUSINESS IS LOVE
The Spirit of Hästens—At Work, At Play and Everywhere in Your Life
 
Available in: Hardcover | eBook | Audiobook
 LOVE. IT ISN'T EVERYTHING. IT'S THE ONLY THING.
It's the fabric of the human family.

It's the tie that binds humanity.

In spite of the worlds being such a rich and abundant place, there will always be room enough for a increase of LOVE.

Can you recall in your own lifetime when the world has been more 'ready' to give and receive even more love?

So comes Jan Ryde; fifth generation and CEO Hästens Beds, daring to answer a risky almost danerous questions. A questions that until now, no one has had the courage to answer:
 LOVE. IT ISN'T EVERYTHING.
IT’S THE ONLY THING.  
It's the fabric of the human family.

It's the tie that binds humanity.

In spite of the world being such a rich and abundant place, there will always be room enough for an increase of LOVE.

Can you recall in your own lifetime when the world has been more 'ready' to give and receive more love?

It’s been said so many times that, “When the student is ready, the teacher will appear.”

So comes Jan Ryde; fifth generation and CEO of Hästens Beds, daring to answer a risky almost dangerous question. A question that until now, no one has had the courage to answer:
 CAN YOU REALLY RUN A BUSINESS ON LOVE? 
And the simple answer is – “Yes! You can.”

And Jan Ryde reveals the secrets to running a business and living a life rooted in love in his new international best-selling book – When Business Is Love, The Spirit of Hästens—At Work, At Play, and Everywhere In Your Life.
 CAN YOU
REALLY RUN A BUSINESS ON LOVE? 
And the simple answer is – “Yes! You can.”

And Jan Ryde reveals the secrets to running a business and living a life rooted in love in his new book – When Business Is Love, The Spirit of Hästens—At Work, At Play, and Everywhere In Your Life.
   BEGIN YOUR PERSONAL JOURNEY OF DISCOVERY THROUGH WHEN BUSINESS IS LOVE
Unlock the treasure trove of powerful principals and discover each gem of priceless wisdom that are freely revealed as you turn the pages of this timeless masterpiece.

  • Why you must embrace your whole story - even the dark times.
  • The importance of a clearly defined mission.
  • The magic of imagination and becoming like a child.
  • How to step into and live in abundance through connection to the source.
  • The myth of competition and how you only have to create to succeed.
  • The power of modeling and acting on the clues that success freely leaves for you.
  • The miracles that show up in your life when you invest in helping people to have their best life ever.


So, make NO mistake. When Business Is Love is NOT a book about beds or sleep.

It's a book about what can happen in the life of a human being, especially an entrepreneur who approaches business and life with the single intention To give everyone involved the opportunity to experience their BEST LIFE ever.

When Business Is Love shares Jan Ryde’s amazing mission to make the world a better place by putting people first and leading with values like Humility, Integrity, Mastery, Gratitude, Joy, Peace, and above all else, LOVE.
It’s a mission that began with his choice to operate his fifth-generation business, Hästens Beds, on the basis of love.
Join our mission to make the world a better place and get your very own copy of When Business Is Love, by Jan Ryde.
   BEGIN YOUR PERSONAL JOURNEY OF DISCOVERY 
THROUGH 
WHEN BUSINESS IS
LOVE
Unlock the treasure trove of powerful principals and discover each gem of priceless wisdom that are freely revealed as you turn the pages of this timeless masterpiece.

  • Why you must embrace your whole story - even the dark times.
  • The importance of a clearly defined mission.
  • The magic of imagination and becoming like a child.
  • How to step into and live in abundance through connection to the source.
  • The myth of competition and how you only have to create to succeed.
  • The power of modeling and acting on the clues that success freely leaves for you.
  • The miracles that show up in your life when you invest in helping people to have their best life ever.

So, make NO mistake. When Business Is Love is NOT a book about beds or sleep. It's a book about what can happen in the life of a human being, especially an entrepreneur who approaches business and life with the single intention To give everyone involved the opportunity to experience their BEST LIFE ever. 
When Business Is Love shares Jan Ryde’s amazing mission to make the world a better place by putting people first and leading with values like Humility, Integrity, Mastery, Gratitude, Joy, Peace, and above all else, LOVE.
It’s a mission that began with his choice to operate his fifth-generation business, Hästens Beds, on the basis of love.
Join our mission to make the world a better place and get your very own copy of When Business Is Love, by Jan Ryde.
  FREE GIFTS  
3-MINUTE MASTERY COURSE: These quick daily practices are key to unlocking your personal and professional growth, three minutes at a time.

ADVANCED GOAL PLANNING: Turn your dreams into actionable goals with this powerful tool, designed to guide you on your path to love and success.

HIGH PERFORMANCE TEAM HUDDLES: Elevate your teamwork and productivity with this invaluable resource. 
 
START AND LEAD BOOK DISCUSSIONS: Dive deeper into When Business Is Love, on your own or with a group, with this guide on leading engaging and insightful book study sessions.

ACCESS TO MY EXCLUSIVE COMMUNITY: Connect with a community of like-minded individuals who, like you, are on a journey to success through Love. 
 
  FREE GIFTS  
 3-Minute Mastery Course: These quick daily practices are key to unlocking your personal and professional growth, three minutes at a time.

Advanced Goal Planning: Turn your dreams into actionable goals with this powerful tool, designed to guide you on your path to love and success.

High Performance Team Huddles: Elevate your teamwork and productivity with this invaluable resource. 
 
Start and Lead Book Discussions: Dive deeper into When Business Is Love, on your own or with a group, with this guide on leading engaging and insightful book study sessions.

Access to My Exclusive Community: Connect with a community of like-minded individuals who, like you, are on a journey to success through Love. 
 
 HEAR WHAT OTHERS ARE SAYING ABOUT  
WHEN BUSINESS IS LOVE 
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  • Leaders at all levels—in every workplace, not just the corporate world—will benefit from reading and internalizing the core messages throughout Jan Ryde’s When Business Is Love. Ultimately, we all benefit when we create a ‘Working Together’ leadership, management system, and its culture of love by design to create value for all the stakeholders and the greater good.

    Alan Mulally, former Senior Vice President of the Boeing Company; President and CEO of Boeing Commercial Airplanes; President of Boeing Information, Defense, and Space Systems; and President and CEO of the Ford Motor Company



  • The end result of any product always begins with the leader of the organization creating the product. Hästens comes as close to perfection as possible because it begins with CEO Jan Ryde himself. Jan's approach to leading Hästens is more than just a 'leadership style'—it is a way of being. His love for his company, his people, his clients, and the end products is infectious. Jan's love for creating the world's best sleep spreads organically from the designs to his people inside his organization, including his two sons who are also leading Hästens to building each and every bed that comes out of his manufacturing facilities in Sweden. To create a better world through better sleep is not just the CEO's dream, it is a passion shared by Hästens global team.  Jan Ryde is a once-in-a-lifetime leader whose company truly runs on love, which is manifested in every Hästens bed and this beautiful book.

    Ferris Rafauli, Designer & Artist



  • When Business Is Love is a wonderfully personal account of the values, beliefs, and principles that guide Jan Ryde's leadership at Hästens. Jan Ryde outlines a philosophy that is not only about business; it is about life.

    Professor Mattias Nordqvist, SEB Chair of Entrepreneurship and Family Business, Director, Center for Family Enterprise, Stockholm School of Economics, House of Innovation


  • Every great company ends up being a reflection of the personal vision of a leader. Jan Ryde's remarkable tale of self-development and his creation of a belief system that defines Hästens has transformed what was once a saddlemaker into one of the world's most unusual and respected companies.

    Clif Einstein, Chair Emeritus, The Museum of Contemporary Art in Los Angeles


  • Sleep is and always has been an integral part of my performance and recovery. So much so, that one of my very first investments after winning a big tournament was a Hästens bed. Jan's business is very much the definition of a labor of love, and it comes through in every thread of his work.

    Maria Sharapova, Tennis Champion & Entrepreneur


  • Jan Ryde's book should be a required text for every Family Office or MBA program, illuminating the successful intergenerational path of one of Europe's most beloved companies and the values that serve as its compass.

    Gary R. Pickholz, Jerome A. Chazen Scholar, International Finance, Columbia Business School


  • I've been a fan of Hästens for years and now I'm a fan of Jan Ryde. Brain science has awakened us to the critical importance of sleep—both for mental health and mental acuity. Yet the extraordinary quality of a Hästens bed is surpassed by the values and culture that define the company. Jan Ryde sees love as the defining principle of his life and work and wants not only to elevate the way we sleep but to elevate the way we live. This book is not only the story of a bed designed and made by love, but a company fueled and driven by love.

    Erwin Raphael McManus, Founder, McManus Mastermind and author of Mind Shift


  • What a great inspiration and reminder of the boundless possibilities that await us! Just what I needed to hear in this moment of my journey when I want to make significant changes in my life. And to have a life where everything I am capable of becomes possible and more.

    Virpi Helena Varjonen,
    International Business Leader and Consultant

 HEAR WHAT OTHERS ARE SAYING ABOUT  
WHEN BUSINESS IS LOVE 
keyboard_arrow_left
keyboard_arrow_right

  • The end result of any product always begins with the leader of the organization creating the product. Hästens comes as close to perfection as possible because it begins with CEO Jan Ryde himself. Jan's approach to leading Hästens is more than just a 'leadership style'—it is a way of being. His love for his company, his people, his clients, and the end products is infectious. Jan's love for creating the world's best sleep spreads organically from the designs to his people inside his organization, including his two sons who are also leading Hästens to building each and every bed that comes out of his manufacturing facilities in Sweden. To create a better world through better sleep is not just the CEO's dream, it is a passion shared by Hästens global team.  Jan Ryde is a once-in-a-lifetime leader whose company truly runs on love, which is manifested in every Hästens bed and this beautiful book.

    Ferris Rafauli, Designer & Artist



  • Leaders at all levels—in every workplace, not just the corporate world—will benefit from reading and internalizing the core messages throughout Jan Ryde’s When Business Is Love. Ultimately, we all benefit when we create a ‘Working Together’ leadership, management system, and its culture of love by design to create value for all the stakeholders and the greater good.

    Alan Mulally, former Senior Vice President of the Boeing Company; President and CEO of Boeing Commercial Airplanes; President of Boeing Information, Defense, and Space Systems; and President and CEO of the Ford Motor Company




  • When Business Is Love is a wonderfully personal account of the values, beliefs, and principles that guide Jan Ryde's leadership at Hästens. Jan Ryde outlines a philosophy that is not only about business; it is about life."

    Professor Mattias Nordqvist, SEB Chair of Entrepreneurship and Family Business, Director, Center for Family Enterprise, Stockholm School of Economics, House of Innovation


  • Every great company ends up being a reflection of the personal vision of a leader. Jan Ryde's remarkable tale of self-development and his creation of a belief system that defines Hästens has transformed what was once a saddlemaker into one of the world's most unusual and respected companies.

    Clif Einstein, Chair Emeritus, The Museum of Contemporary Art in Los Angeles


  • Sleep is and always has been an integral part of my performance and recovery. So much so, that one of my very first investments after winning a big tournament was a Hästens bed. Jan's business is very much the definition of a labor of love, and it comes through in every thread of his work.

    Maria Sharapova, Tennis Champion & Entrepreneur


  • Jan Ryde's book should be a required text for every Family Office or MBA program, illuminating the successful intergenerational path of one of Europe's most beloved companies and the values that serve as its compass.

    Gary R. Pickholz, Jerome A. Chazen Scholar, International Finance, Columbia Business School


  • I've been a fan of Hästens for years and now I'm a fan of Jan Ryde. Brain science has awakened us to the critical importance of sleep—both for mental health and mental acuity. Yet the extraordinary quality of a Hästens bed is surpassed by the values and culture that define the company. Jan Ryde sees love as the defining principle of his life and work and wants not only to elevate the way we sleep but to elevate the way we live. This book is not only the story of a bed designed and made by love, but a company fueled and driven by love.

    Erwin Raphael McManus, Founder, McManus Mastermind and author of Mind Shift


  • What a great inspiration and reminder of the boundless possibilities that await us! Just what I needed to hear in this moment of my journey when I want to make significant changes in my life. And to have a life where everything I am capable of becomes possible and more.

    Virpi Helena Varjonen,
    International Business Leader and Consultant

ABOUT THE AUTHOR   

 Jan Ryde, CEO of Hästens, is the fifth-generation family member to lead the powerhouse bed manufacturer since 1852.  Jan studied industrial engineering and management at Sweden’s Linköping Institute of Technology, where he received a Master of Science degree before commencing doctoral studies in business.

As an Associate Professor, Jan earned among the highest student rankings at Linköping University, where he taught business for several years prior to taking the helm at Hästens. As with every employee – regardless of their ultimate role in the company – Jan began as an apprentice, learning and contributing to each step in the process of hand-making a Hästens bed.

Jan is honored not only that the sixth generation has joined the family business, but that multiple generations of other families continue to spend their careers at Hästens, dedicated to improving people’s lives by helping them sleep beautifully.
 

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